Get Program Info

MSU Digital Marketing
Boot Camp

Become a
Digital Marketing Professional
in 18 Weeks

To speak to an admissions officer now,
call (313) 918-1028


Learn how to create and execute a successful marketing strategy, including campaign development, user acquisition, digital advertising, content marketing, retention strategy, SEO, optimization, and more.*
Gain real-world experience using popular tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress.*
Study part-time, three days a week through our dynamic virtual classroom experience, while maintaining your work schedule.
Benefit from a wide range of career services to position you for success as you work to advance in your current career or seek a new opportunity.
*The material covered in this course is subject to change due to market demand.
Student in computer lab
What You Will Learn

  • You will explore the digital marketing landscape and develop knowledge of marketing fundamentals like campaign development and user acquisition, while also advancing campaign analysis skills.  
  • You will get a hands-on learning experience, gaining a wide understanding of the different domains within the marketing industry.
  • You will receive career-planning assistance, including:
    • Resume and social media profile support, career content and practice sessions, behavioral interview training, 1:1 career coaching, soft skills training, and more.
    • Access to a dedicated career materials advisor and career director who will work with you throughout the program and prepare you to be employer competitive.

Student at laptop
What Graduates Receive

  • You will complete the program with a strong professional portfolio, demonstrating your working knowledge and the skills needed to perform a variety of jobs in the marketing sector.
  • You will benefit from Demo Day — a quarterly networking event with local professionals to showcase your final project.
  • You will receive continued one-on-one career coaching with your career director after the program for qualified students.
  • You will earn a Certificate of Completion from the MSU College of Communication Arts and Sciences showcasing your accomplishments to future employers.

About MSU’s College of Communication Arts and Sciences
MSU’s College of Communication Arts and Sciences is the first college of communication in the country and has been a pioneer in the industry since opening its doors in 1955. ComArtSci is one of the largest and most respected communication colleges in the nation, with over 58,000 alumni.
This program is offered through Michigan State University, College of Communication Arts and Sciences in partnership with edX.

About edX

edX, part of 2U Inc., works with respected universities and organizations to deliver innovative, skills-based training to a community of over 45 million learners around the world to support them at every stage of their lives and careers. edX delivers boot camps through an immersive learning experience with expert services and valuable resources. As of 2021, graduates have been hired by 6,700+ companies, including more than 62% of the Fortune 100.

Frequently Asked Questions

When does the program start?

  • Classes begin April 24, 2023.
  • Monday, Wednesday, Thursday 6:30 – 9:30 p.m.

Can I keep working while studying at MSU Digital Marketing Boot Camp?

Yes. The program was designed for working professionals who are seeking to advance their current careers or change paths.

How long does it take to complete the program?

The program is part-time. Students can complete it in five months (18 weeks).

Do you provide career planning support?

  • Yes. We offer all of our students career support and coaching as well as resume support, interview preparation, and experiential learning opportunities.

Do I need to have previous experience in programming or marketing before applying?

  • No programming or marketing experience is required.

What sets your boot camp apart from others I can join in Detroit or elsewhere?

  • We offer a part-time program that allows working professionals to study digital marketing without leaving their current job.
  • Students benefit from a robust set of professional development services to prepare them for success as they work to advance or change careers.
  • Our curriculum is built based on the most in-demand technologies needed for the ever-evolving marketing industry.

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